Too busy "rescuing" others?

Ever notice how some men, when it comes to their partners or their families, seem ignorant or oblivious to their needs or troubles, but when it comes to their friends, they can just drop everything and go to their friends' rescue?

I've heard of and seen this happening. It doesn't have to be big, major events... but even small things. Say, for example, the wife or girlfriend likes to go to this particular restaurant but the guy doesn't and always refuses to go when she suggests it. But when his friends suggest it, he's all game and even eager to go. Or, when the couple is out clubbing, say... and after a few hours, the girl says she'd like to go coz she's tired or wants to get something to eat, he says to stay a while more. But if his friends were there and they were to say "Let's go mamak", he'd immediately agree. Or if she asks him to do something for her, he'd dilly-dally and put it off, but when his friends ask him to do something, man, like a road runner, he'd get it done in a jiffy.

If I were the girl, I would be quite annoyed and insulted, even. Occasionally, ok lar... can and should accomodate the guy. Give and take, right? But if it were to happen all the time, I'd probably tell him to go marry his friends or something, since he seems to cater to their requests more than he does mine.